A logo isn’t just a visual mark. It is the handshake, the greeting, the first impression of your brand, and long after the interaction, it’s what holds the memory, the meaning… and the reputation.  Designers often quote Jonathan Hoefler, co-creator of the NYC Subway’s iconic typeface: “A logo is like an outfit. It should be appropriate for the occasion, flattering to the wearer, and memorable to the observer.” 

Imagine walking into a room where everyone speaks over you, or worse, not to you at all. That’s what tone of voice can feel like when a brand misses the mark. Tone isn’t just what you say, it’s how you say it. And for diverse audiences, that tone can invite or exclude to an intense amount.

From digital content to in-person touch points, accessibility isn’t an extra step. It’s the foundation of effective branding.

For many businesses, inclusive branding is a priority in their business initiatives, but does their brand guide reflect it? Find out how!

Every year, designers, brands, and creatives look to Pantone’s Color of the Year for inspiration even with a mixed reaction.

Overwhelmed by trends? Focus on avoiding these four mistakes to find long-term success.

Stuck on how to improve inclusive design on a budget? The Sage Mages are giving away their top six steps to boost engagement and SEO.

Our customers deserve more than just vanilla content. Learn a few simple ways to prompt diverse engagement.

Overwhelmed about the future? Help is on the way and here to stay for small businesses and nonprofits.