Color does more than beautify; it communicates, interacts with, and includes diverse audiences. However, without mindful contrast, it can also exclude. Whether you're selecting brand colors or applying them across platforms, ensuring sufficient contrast isn't just a design choice, it's an accessibility imperative.

A logo isn’t just a visual mark. It is the handshake, the greeting, the first impression of your brand, and long after the interaction, it’s what holds the memory, the meaning… and the reputation.  Designers often quote Jonathan Hoefler, co-creator of the NYC Subway’s iconic typeface: “A logo is like an outfit. It should be appropriate for the occasion, flattering to the wearer, and memorable to the observer.” 

Imagine walking into a room where everyone speaks over you, or worse, not to you at all. That’s what tone of voice can feel like when a brand misses the mark. Tone isn’t just what you say, it’s how you say it. And for diverse audiences, that tone can invite or exclude to an intense amount.