Amy Pedid

Most brand guides tell your team how the brand should look. Very few tell your team how to make the brand accessible. They may explain how to use the logo, colors, fonts, photography style, tone of voice, and layouts. But many brand guides miss the deeper questions.

Valentine’s Day is loud about love. February 15th is quieter—and honestly, more interesting. Because post-Valentine’s isn’t just about chocolate wrappers and receipts. It’s that little emotional hangover where you realize: some choices felt cute in the moment… and then didn’t. That’s the exact feeling many people have about the brands they buy from every day. Not because they’re “bad” people. But because modern shopping is built for speed: Quick taps Quick dopamine Quick “add to cart” And...

The Importance of Accessibility in Branding When people hear the word accessibility , they often think of websites or buildings. This includes ramps, captions, alt text, and crosswalks. While these tools are essential, they only address accessibility at specific points in a customer journey. They are just a part of what can be measured through a customer's experience. Brand accessibility starts much earlier. It affects every interaction point and can be easily measured. It lives within your...