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Accessibility overlays are often promoted as a fast way to improve website accessibility. For businesses that feel overwhelmed by WCAG standards and assistive technology options that promise can be appealing. From a designer’s perspective, though, the biggest problem with accessibility overlays is not only their technical limitations. It is that it can encourage businesses to think of accessibility as only a website problem instead of a brand-wide responsibility. A website is

Ethical branding can help small businesses to enterprises turn that need for trust into action. Instead of relying only on public statements about accessibility, inclusion, sustainability, transparency, or community support, businesses can build those values into the tangible ways their customers actually experience their brand.

The ADA changed more than architecture and physical access. It strengthened the expectation that information, services, and experiences should not exclude people because of disability. Traditional design education often emphasizes hierarchy, consistency, memorability, emotion, differentiation, and visual appeal. Those qualities still matter. But the ADA asks us to consider another measure of success: Can people actually access and use what we designed?

Most brand guides tell your team how the brand should look. Very few tell your team how to make the brand accessible. They may explain how to use the logo, colors, fonts, photography style, tone of voice, and layouts. But many brand guides miss the deeper questions.

Valentine’s Day is loud about love. February 15th is quieter—and honestly, more interesting. Because post-Valentine’s isn’t just about chocolate wrappers and receipts. It’s that little emotional hangover where you realize: some choices felt cute in the moment… and then didn’t. That’s the exact feeling many people have about the brands they buy from every day. Not because they’re “bad” people. But because modern shopping is built for speed: Quick taps Quick dopamine Quick “add

Creating graphics that everyone finds moving is more important than ever to every size of business. When teams plan beyond aesthetics and target markets by focusing on accessibility and usability for all they can ensure their reach multiplies in effectiveness. This kind of strategy is especially helpful to those who have ethical brand values and a diverse audience, including those with disabilities or different cultural backgrounds.

A font change shouldn’t be front-page news. And yet here we are because we know this one has the ability to impact millions of lives. In early December, the U.S. State Department directed staff to return to Times New Roman and stop using Calibri, reversing a 2023 shift that was introduced to improve readability and accessibility for people with disabilities.

The Importance of Accessibility in Branding When people hear the word accessibility , they often think of websites or buildings. This includes ramps, captions, alt text, and crosswalks. While these tools are essential, they only address accessibility at specific points in a customer journey. They are just a part of what can be measured through a customer's experience. Brand accessibility starts much earlier. It affects every interaction point and can be easily measured. It li

In today’s fast-evolving world, creativity is a key driver of innovation and success. But how can we ensure that creativity is not limited by barriers or exclusions? The answer lies in accessible design principles.

Color does more than beautify; it communicates, interacts with, and includes diverse audiences. However, without mindful contrast, it can also exclude. Whether you're selecting brand colors or applying them across platforms, ensuring sufficient contrast isn't just a design choice, it's an accessibility imperative.

Source: Photography by Tom Olin A Landmark Civil Rights Law Today, July 26th, marks the 35th anniversary of the Americans with Disabilities Act (ADA). This landmark civil rights law prohibits discrimination against people with disabilities in nearly every area of public life. It has transformed accessibility in the U.S. and has paved the way for greater inclusion. However, the real story didn’t begin with a presidential signature. It began with a crawl. The Capitol Crawl: A D

A logo isn’t just a visual mark. It is the handshake, the greeting, the first impression of your brand, and long after the interaction, it’s what holds the memory, the meaning… and the reputation. Designers often quote Jonathan Hoefler, co-creator of the NYC Subway’s iconic typeface: “A logo is like an outfit. It should be appropriate for the occasion, flattering to the wearer, and memorable to the observer.”

Imagine walking into a room where everyone speaks over you, or worse, not to you at all. That’s what tone of voice can feel like when a brand misses the mark. Tone isn’t just what you say, it’s how you say it. And for diverse audiences, that tone can invite or exclude to an intense amount.

From digital content to in-person touch points, accessibility isn’t an extra step. It’s the foundation of effective branding.

As the Special Olympics World Winter Games in Turin, Italy came to a close, the world celebrated not just the athletes’ incredible...

Last weekend, I had the privilege of volunteering with AIGA NWA at the annual Student Portfolio Review. Here are my takeaways.

For many businesses, inclusive branding is a priority in their business initiatives, but does their brand guide reflect it? Find out how!

Every year, designers, brands, and creatives look to Pantone’s Color of the Year for inspiration even with a mixed reaction.

Overwhelmed by trends? Focus on avoiding these four mistakes to find long-term success.

Creating inclusive design that reveals a memorable brand experience for potential clients.