Sage Insights

Valentine’s Day is loud about love. February 15th is quieter—and honestly, more interesting. Because post-Valentine’s isn’t just about chocolate wrappers and receipts. It’s that little emotional hangover where you realize: some choices felt cute in the moment… and then didn’t. That’s the exact feeling many people have about the brands they buy from every day. Not because they’re “bad” people. But because modern shopping is built for speed: Quick taps Quick dopamine Quick “add

Creating graphics that everyone finds moving is more important than ever to every size of business. When teams plan beyond aesthetics and target markets by focusing on accessibility and usability for all they can ensure their reach multiplies in effectiveness. This kind of strategy is especially helpful to those who have ethical brand values and a diverse audience, including those with disabilities or different cultural backgrounds.

A font change shouldn’t be front-page news. And yet here we are because we know this one has the ability to impact millions of lives. In early December, the U.S. State Department directed staff to return to Times New Roman and stop using Calibri, reversing a 2023 shift that was introduced to improve readability and accessibility for people with disabilities.

The Importance of Accessibility in Branding When people hear the word accessibility , they often think of websites or buildings. This includes ramps, captions, alt text, and crosswalks. While these tools are essential, they only address accessibility at specific points in a customer journey. They are just a part of what can be measured through a customer's experience. Brand accessibility starts much earlier. It affects every interaction point and can be easily measured. It li

In today’s fast-evolving world, creativity is a key driver of innovation and success. But how can we ensure that creativity is not limited by barriers or exclusions? The answer lies in accessible design principles.

Color does more than beautify; it communicates, interacts with, and includes diverse audiences. However, without mindful contrast, it can also exclude. Whether you're selecting brand colors or applying them across platforms, ensuring sufficient contrast isn't just a design choice, it's an accessibility imperative.

Source: Photography by Tom Olin Today, July 26th, marks the 35th anniversary of the Americans with Disabilities Act (ADA). A landmark...

A logo isn’t just a visual mark. It is the handshake, the greeting, the first impression of your brand, and long after the interaction, it’s what holds the memory, the meaning… and the reputation.  Designers often quote Jonathan Hoefler, co-creator of the NYC Subway’s iconic typeface: “A logo is like an outfit. It should be appropriate for the occasion, flattering to the wearer, and memorable to the observer.” 

Imagine walking into a room where everyone speaks over you, or worse, not to you at all. That’s what tone of voice can feel like when a brand misses the mark. Tone isn’t just what you say, it’s how you say it. And for diverse audiences, that tone can invite or exclude to an intense amount.

From digital content to in-person touch points, accessibility isn’t an extra step. It’s the foundation of effective branding.

As the Special Olympics World Winter Games  in Turin, Italy came to a close, the world celebrated not just the athletes’ incredible...

Last weekend, I had the privilege of volunteering with AIGA NWA at the annual Student Portfolio Review. Here are my takeaways.

For many businesses, inclusive branding is a priority in their business initiatives, but does their brand guide reflect it? Find out how!

Every year, designers, brands, and creatives look to Pantone’s Color of the Year for inspiration even with a mixed reaction.

Overwhelmed by trends? Focus on avoiding these four mistakes to find long-term success.

Creating inclusive design that reveals a memorable brand experience for potential clients.

Stuck on how to improve inclusive design on a budget? The Sage Mages are giving away their top six steps to boost engagement and SEO.

Our customers deserve more than just vanilla content. Learn a few simple ways to prompt diverse engagement.

The Sage Mages reveal their favorite business tools to improve efficiency and long-term success.

While society is using ChatGPT to write grad papers and ask hilarious questions, I sat down to ask ChatGPT about accessibility.