Choose the Right Contrast for Your Brand Color Palette

You’ve finalized your brand’s color palette. Each hue has been carefully selected to evoke emotion, convey values, and stand out.

However, upon launching your website, you discover that your chosen colors lack sufficient contrast. This makes text hard to read. Or perhaps, when printed, the colors appear differently, leading to miscommunication and confusion.

Color does more than beautify; it communicates, interacts with, and includes diverse audiences. However, without mindful contrast, it can also exclude.

The Importance of Contrast

When selecting brand colors or applying them across platforms, ensuring sufficient contrast isn't just a design choice. It's an accessibility imperative.

Why Contrast Matters

1. Readability: High contrast between text and background ensures content is legible for everyone, including those with visual impairments.

   
   

2. Compliance: Adhering to the Web Content Accessibility Guidelines (WCAG) means meeting specific contrast ratios of at least AA Standard:

   1. Normal text: 4.5:1

   2. Large text: 3:1

   3. Enhanced readability: 7:1
      

3. User Experience: Accessible color choices reduce eye strain and improve overall user engagement.

   
   

Example Summer Inspired Color Palette

Check out design examples made by Danielle Agriopoulos.

Tools to Assist in Checking Contrast

• WebAIM Contrast Checker: Evaluate color combinations for WCAG compliance.

• Adobe Color Accessibility Tools: Design palettes that meet accessibility standards.

• Venngage's Accessible Color Palette Generator: Create and test inclusive color schemes.

  
  

The Ongoing Commitment to Accessibility

Remember, accessibility isn’t a one-time task—it's an ongoing commitment. Regularly test your designs and seek feedback to ensure your brand remains inclusive.

Choosing the right contrast is not just about aesthetics; it’s about creating an environment where everyone can engage with your brand. Your colors should not just look good; they should also be functional and accessible for all users. This approach can significantly enhance your audience's experience with your brand.

In conclusion, by prioritizing color contrast, you can ensure your brand resonates well with diverse audiences. Don't underestimate the power of well-chosen colors. Give your brand the visibility and engagement it deserves!