Accessibility Awareness Week – Tone: Is Your Brand Speaking the Language of Trust?

Imagine walking into a room where everyone speaks over you, or worse, not to you at all. That’s what tone of voice can feel like when a brand misses the mark.

Accessibility = A Tone of Trust

Tone isn’t just what you say, it’s how you say it. And for diverse audiences, that tone can invite or exclude to an intense amount.

A warm, respectful, and clear voice makes people feel seen.A jargony, overly clever, or dismissive tone? It can shut people out.

The Sage Mages help brands pinpoint and refine their tone to be more inclusive, especially for communities that are neurodivergent, multilingual, or historically underserved. 

The results? More trust. More engagement. More advocates.

Brands with inclusive tone:

• Avoid internal jargon

• Choose clarity over cleverness

• Speak with empathy, not authority
  

Ask yourself:

• Does your tone reflect your mission and your audience?

• Is your tone accessible to neurodivergent or multilingual readers?

• Are you welcoming, or just well-worded?
  

Rolling Out the Red Carpet for Accessibility

Today marks the beginning of Accessibility Awareness Week, leading up to Global Accessibility Awareness Day on Thursday, May 15. Each day this week, we'll share resources focusing on one of the six key principles: Tone, Logo, Color, Font, Media, and UX Design. If you're interested in delving deeper, explore our free cheat sheet and brand workshops.

Already implementing these principles? We'd love to hear about your experiences and support your inclusive brand journey. Set up a clarity call here.