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Brand Accessibility Audit

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How do you know if your design choices are helping your brand thrive or hold it back?

​Our process and team ensures your visual identity, messaging, and customer experience align with your brand values as well as successful inclusivity and accessibility standards. Proactively accommodating your audience for a brand experience that increases advocacy and purchase rate.

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Immediately identify are as for impactful improvement, unlock new market opportunities, and create a brand that is both welcoming and impactful to diverse audiences.

Implement Inclusion At The Source ​

We analyze your brand guide to reveal audience pain points that have the biggest risk of backlash, including low color contrast and inconsistent brand tone.

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Brand Accessibility Through 6 Lenses

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Tone

Clear, consistent language builds trust.

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Logo

Recognition and usability across real-world settings.

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Color

Readable contrast that reduces strain and confusion.

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Font

Legible type that supports clarity over decoration.

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Media

Images, video, captions, and motion that reflect and support more people.

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UX

Experiences that reduce barriers to entry, purchase, and participation.

How it Works

Get answers in days not months with our streamlined Reflect & Refract framework.

inclusive worksheet describing pain points of audience
brand accessibility audit worksheet on tone, logo, font, color, media and UX.

Phase 1:
Reflect

Duration: 1-3 Days
 

After a 90 minute interactive Reflect Call with a Sage Mage Expert, we'll review your brand guide to reveal where the gaps are.

 

Using our unique 6 Lens Framework, backed by accessibility standards and Microsoft's Inclusive Design principles, we assess and record insights on your inclusive business initiatives and current brand gaps.​

Deliverables Include:

  • Accommodating Client Onboarding

  • Facilitated Interactive Whiteboard Session​

  • Downloadable Worksheets

example of brand guide audit page with ratings for tone, logo, color, font, media and ux

Phase 2:
Refract

Duration: 5-10 Days
 

After the Reflect call and accessing your brand assets, our experts will curate a document that gives clear and actionable impact recommendations for all six categories of your brand guide: Tone of Voice, Logo, Color, Fonts, Media and UX Design.

 

Along with the final document, you’ll receive a 60 minute Reflection Call to review the ratings and recommendations so you and your team feel confident in clear actions on how to improve your brand guide.

Deliverables Include:

  • Recommendations That Impact Brand, Marketing, Sales, Development and Customer Service

  • Access to Training Resources

  • 60 Minute Report Recording and AI Summary

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Have you ever asked your team...

Are our values showing up in our visuals clearly?Why isn't accessibility and inclusion in our brand guide? We have company initiatives and budgets to improve ADA standards but what can we invest in other than HR and culture?

 

...then this audit can give you impactful answers and save you thousands.

Brand Audit Best for:

Nonprofits

Your brand materials affect grant eligibility, donor trust, and community credibility. We'll show you exactly where the gaps are — and help you document the work in a way that may qualify for accessibility tax credits.

Small Business

When trust is your product, a brand that feels unclear or inconsistent costs you quietly. This audit shows you what's working, what's not, and what to fix first.

Corporation

Brand drift, legal exposure, and the gap between your DEI commitments and your actual brand experience compound fast at scale. We give your team a standards-based, stakeholder-ready report — not a taste-based opinion.

Ready to Impact & Scale Your Audience with Intention?

During our complimentary 15 minute Discovery Call, we'll discuss your accessibility goals and find out if this solution is right for you.

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Frequently asked questions

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