About Us
The Sage Mages is an ethical brand strategy collective helping organizations build brands that are clearer, more inclusive, and more accessible.
We help teams move beyond good intentions and turn care into standards your audience can see, feel, and measure.
Because accessibility is not just a website issue. It shows up everywhere. Especially in your tone, logo, color, fonts, media, marketing, and customer experience.
What is brand accessibility?
Brand accessibility is the practice of making your brand easier for more people to recognize, understand, trust, and use. Especially for those with permenant, temporary or situational disabilities.
It applies accessibility standards and inclusive design principles to the parts of your brand people experience every day, including your tone, logo, color, fonts, media, marketing, and customer journey. It helps your values move beyond intention and into clear, usable standards.
How does inclusive design impact an audience?
Inclusive design helps people feel considered before they have to ask for accommodation. When your brand is easier to read, navigate, understand, and engage with, your audience can spend less energy overcoming barriers and more energy connecting with your message.
That builds trust, reduces frustration, and helps more people feel seen, heard, and valued.
Brand Accessibility Through 6 Lenses
Tone
Clear, consistent language builds trust.
Logo
Recognition and usability across real-world settings.
Color
Readable contrast that reduces strain and confusion.
Font
Legible type that supports clarity over decoration.
Media
Images, video, captions, and motion that reflect and support more people.
UX
Experiences that reduce barriers to entry, purchase, and participation.
Instantly improve your inclusive initatives.
Many organizations care about accessibility, equity, and inclusion. But care is hard to measure. Leading to increase of burnout or loss of effort.
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Through our expert-led audits, strategy, training, and creative guidance, we help brands understand where they may be creating friction and how to improve.
Not through shame, but through practical, thoughtful changes that make your brand easier to understand, easier to trust, and easier to engage with.
Each Solution Always Includes:
Ethical Strategy
Whether it’s improving color contrast, assessing typography legibility, or crafting brand experiences that resonates with diverse audiences, we ensure responsible and ethical design choices. Branding should be a bridge, not a barrier.
Purpose-Driven Creativity
Go beyond trends by focusing on functional and scalable solutions that align with your brand’s mission and inclusive initiatives. We strategically recommend, celebrate and reward creative decisions that can foster loyalty and build authentic connections.
Sustainable Solutions
We look to the future by reducing, reusing and recycling designs in a smart way to save time, money and to make it easier for client's to utilize what we create. This includes customizing instructions and providing alternative options to ensure the widest adoption.
Brands built with accessibility, bring the biggest impact.
96% of brands
aren't fully accessible
Whether it’s improving color contrast, assessing typography legibility, or crafting brand experiences that resonates with diverse audiences, we ensure responsible and ethical design choices. Branding should be a bridge, not a barrier.
28% higher revenue
to implementors
Go beyond trends by focusing on functional and scalable solutions that align with your brand’s mission and inclusive initiatives.
We strategically recommend, celebrate and reward creative decisions that can foster loyalty and build authentic connections.
100% of brand issues
can be fixed
We look to the future by reducing, reusing and recycling designs in a smart way to save time, money and to make it easier for client's to utilize what we create.
This includes customizing instructions and providing alternative options to ensure the widest adoption.
Big solutions need big networks.
The Sage Mages is led by Amy Pedid, an ethical brand strategist focused on accessible brand systems and inclusive creative direction.
We also work with a growing network of trusted experts in web accessibility, ethical design, disability inclusion, UX, inclusive marketing, and compliance-informed strategy.
When a project needs deeper technical or specialized support, we bring the right people into the room.
Because real leadership in accessibility means knowing when to guide, when to collaborate, and when to make space for expertise beyond your own.
