Amy Pedid
- Sep 15
- 3 min read

Business Branding Case Study: Know Your Network Anywhere with runZero

Updated: Oct 11

runZero is a trailblazing technology company that specializes in providing a comprehensive asset inventory and network visibility solution. Their innovative approach assists organizations in identifying and managing both their known and unknown assets across network and cloud environments.

This case study explores how runZero recognized the need to enhance their brand image and creative strategy to better serve their clients and attract new ones.

Through a collaborative effort that integrated inclusive design principles, the runZero team managed to significantly improve their presence at conferences and online, ultimately amplifying their sales pitch power.

Challenge

Upon our initial interaction with runZero, we discovered that their technical capabilities far exceeded those of their competitors. However, there was room for improvement in terms of branding, creative strategy and corporate social responsibility. The runZero team required an inclusive brand-led approach that would help them better connect with existing clients and broaden their outreach to new ones. Their new brand guide gave them a clear identity. However, they needed cohesive visual representation.

Strategy

We embarked on a journey with runZero to address these challenges. Our approach was built on three main pillars:

Inclusive Design Methodologies: Inclusivity was at the core of our strategy. We recognized the importance of creating designs and experiences that would be accessible and engaging for a diverse range of audiences. We considered the needs of clients, partners, and users with different backgrounds and abilities.
Collaborative Brainstorming: We collaborated with the runZero team to leverage their in-depth knowledge of their technology and industry. This collaboration allowed us to understand their business goals and market positioning better.
Brand-led Education: A critical aspect of our approach was the development of a comprehensive brand strategy that could support a range of complex topics. We crafted multiple ways to consume content to ensure a wider audience reach.

Implementation

With the strategy in place, we began the implementation process. Our team worked closely with runZero to produce the following deliverables:

"runZero Cafe" Restaurant Takeover: One of the highlights of our collaboration was the "runZero Cafe" takeover at the 2023 RSA Conference in California. We designed a pop-up restaurant experience that showcased runZero's technology in an engaging and memorable way.
Conference Signage: Our team created attention-grabbing signage for runZero's presence at various industry conferences. These designs effectively communicated runZero's value proposition to a diverse audience.
Digital White Papers: We designed visually appealing and accessible digital white papers that conveyed runZero's technical expertise while maintaining a user-friendly and informative format.

Results

The collaboration between runZero and our design team produced outstanding results:

Enhanced Sales Pitch Power: runZero's presence at conferences was significantly amplified. Their brand-led materials and inclusive design approaches enabled them to engage more effectively with potential clients.
Online Presence: runZero's online presence was revamped with visually appealing and accessible content, which attracted a wider range of visitors and generated more leads.
Diversified Client Base: With the new inclusive design approach, runZero attracted a more diverse clientele, including organizations that prioritized accessibility and inclusivity.
Brand Consistency: The brand guide we developed ensured that runZero's messaging and visuals remained consistent across all communication channels, reinforcing their professional image.

Conclusion

By embracing inclusive design methodologies and a brand-led creative strategy, runZero successfully transformed their brand image and improved their client outreach. The collaboration between runZero and our design team not only elevated their presence at industry events but also made their online engagement more impactful.

runZero's journey highlights the value of inclusivity and collaboration in achieving success in the competitive technology industry. This case study serves as an example of how a commitment to inclusivity and creative excellence can drive positive change for both businesses and their clients.