Accessibility From The Start with YRA Tech
YRA Tech was creating software to make digital spaces more accessible, so the brand identity needed to do the same. We used accessibility standards from the start to guide the color, typography, contrast, and visual hierarchy. This created a brand that felt clear, credible, and aligned with the impact behind the product.
Pain Points
Accessibility companies often build strong standards into their product features and digital user experience, but the brand guide can get left behind.
That gap can create inconsistent visuals, unclear design rules, and a brand experience that does not fully reflect the company’s accessibility values.
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Our Role
We led the brand identity strategy and design, making accessibility part of the visual system from the start.
This included creating custom accessibility icons that have never been designed before, giving YRA Tech a more ownable and functional identity system.
Results
The final identity brought YRA Tech’s values into the brand itself, helping the company look as thoughtful as the accessibility tools it was building.
Starting with accessibility also helped prevent costly redesigns later and led to future projects, including presentation and social media design.
